For Adults T.V. Commercials

I don't know about you guys, but when sleep wouldn't visit....me instead of laying on bed for hours, I would just get up and read book, sometimes I drink warm milk or even watch a late night movie till I feel sleepy. What about you? What do you do when you couldn't sleep at night ? Anyway, I noticed during late night t.v. shows, and movie most commercial they show are stuffs about drugs and sex related products like enzyte. Good thing that young kids are already asleep during those times. I wouldn't want my son to see those for adult t.v. commercial only; would you?